Graphic Design Studio
Spaces That Communicates
At LemayMichaud, environmental branding and signage are also ways for a physical place to communicate. Allowing users to find their way, stimulating the experience, conveying values or immersing themselves in the brand's universe : each intervention brings a unique, personalized touch to a well-thought-out space.
An Integrated Visual Identity
In conjunction with or independently of our architecture and interior design services, our mission is to create a visual and signage concept that reinforces the brand's identity and environment. Through an integrated approach, we aim for a harmonious, functional and long-lasting aesthetic, to achieve an adapted user experience.
Upscale Your Brand
Signage and Wayfinding
Our signage approach is based on an analysis of space, circulation, brand image, project vision, user profile and design: all shaped to respond effectively to current needs and anticipate future ones. This empathetic approach results in the creation of a comprehensive signage strategy and the design of all its component parts.
Environmental Branding
Every place represents the people or entity that inhabit it. Whether this is reserved for first impressions or recurring visits, we shape a narrative and an experience, both guided by the alchemy of place (its locality, spaces, architecture and design) with its subject (its brand image, values, origins and vision). We translate this conceptual territory into elements, symbols, signs and moods that implicitly or explicitly enhance the user experience.
Environmental Graphic Design and Artistic Interventions
From large to small scale, sober or expressive mood: graphic or artistic intervention in space sets the tone and gives the place the opportunity to communicate. We're constantly on the lookout for visual harmony, in search of an appropriate and assertive aesthetic that respects the impact initially sought.
Brand Image
With an integrated 360° vision, we approach brand image as the expression of a whole that can be expressed everywhere and in all its forms. From the logo, to the pictogram, to the word "welcome": an identity must be forged with an overall picture of its playground. We carry out investigations to ensure that it is set up in an impactful, coherent and distinctive way.